What is Shop type?

Shop type tells you who actually holds the stock. A retailer buys and resells the goods itself, so it sets the price and usually handles the warranty. A marketplace only hosts other sellers' listings, which means more choice but a less consistent experience on delivery and returns. Bike-Angebot.de is listed as a marketplace. BikeBerry, Buybestgear, buymoreway and Chain Reaction Cycles are all listed as retailers. If you want a single point of contact when something breaks, a retailer is the simpler choice; if you want many brands in one place, a marketplace may suit you better.